GLOBAL WARMING Essays (913 words) - Climate Change, Climate History

Running head: GLOBAL WARMINGThe Inconvenient Truth 1 A worldwide temperature alteration: The Inconvenient Truth Jonathon McNeil Center Tennessee State University October 27, 2015 The Inconvenient Truth 2 Conceptual The connection among's temperature and year was not critical. For a long time I have been cynic of an Earth-wide temperature boost in light of the fact that the atmosphere record av accessible to survey he impacts of expanded carbon dioxide discharge has been too short to even consider saying with certainty that the impact is genuine. There is no doubt that the convergence of carbon dioxide has been expanding exponentially for very nearly 50 years now however at a moderate rate. The Inconvenient Truth 3 The an unnatural weather change issue won't leave. Proof keeps on mounting that some kind of warming is happening, possibly briefly of longer term. Be that as it may, is it brought about by man and should anything be possible about it? Natural activism to decrease carbon dioxide emanations has arrived at another force. The U.S. Incomparable Court is being approached to administer on a suit which requests that the Environmental Protection Agency direct the arrival of carbon dioxide as a major aspect of its air contamination duty. The president is in effect intensely campaigned to buy in to the Kyoto Protocol which would require the U.S. to produce less carbon dioxide than it discharged in 1990. A book and a film with the titles, An Inconvenient Truth, which press the case for an unnatural weather change were discharged during 2006 by Al Gore, previous VP of the United States.1,2 He puts forth the defense that man's activities in consuming petroleum products are anticipated to build the centralization of carbon dioxide in the air to the most elevated levels ever. He demands that uncontrolled arrivals of carbon dioxide will in the long run soften the polar tops totally, raising ocean level and immersing numerous beach front networks like New York, Miami, New Orleans, and Los Angeles; and definitely changing farming examples as a result of redistribution of temperature and precipitation. Lastly, on February 2, 2007, the Fourth IPCC Assessment Report on a worldwide temperature alteration was discharged. Strikingly, the report diminished the doomsayer talk since atmosphere modelers found that they had overestimated the ascent in worldwide temperature and perceptions didn't bolster the expectations. Techniques The examination proposes that relationship among's temperature and year was not huge. R= 0.12 (individual) in this manner there is a .012 essentialness there will be an Earth-wide temperature boost P= noteworthiness connection is .478 essentialness relationship among's temperature and precipitation will probably cause an unnatural weather change. The Inconvenient Truth 4 Measurably noteworthy investigation conduced by Winchester, TN look into concentrate between 1968-2000 finished up specialists overestimated the ascent of an unnatural weather change. Results One potential situation might be found in an ongoing arrangement of articles by Henrik Svensmark and Nigel Marsh, infinite beam authorities from Denmark, who have indicated a roundabout association between galactic vast beam (GCR) force and worldwide temperature.7,8,9 They are contemplating the impact of the Sun on the progression of GCR to Earth. The Sun's changing sunspot action impacts the magnetosphere encompassing the Earth allowing more GCR to strike the Earth during high times of action. At the point when the Sun is dynamic, the power of GCR striking the Earth is expanded, causing more ionization in the environment, making more carbon-14, and potentially making more cloud buildup cores (CCN). This expansion in CCN, thusly, seems to make all the more low-level mists which cool the Earth. At the point when the Sun hushes up the GCR power striking the Earth is diminished, permitting the Earth to warm. Svensmark and Marsh have demonstrated a striking measurable connection between' s sunspot movement and worldwide cooling and warming in the course of recent years. The ongoing ascent in worldwide temperature may somewhat be because of current low sun oriented action enhanced by an ongoing increment in carbon dioxide fixation estimated at Mauna Loa. The association which despite everything needs further examination is the creation of CCN and mists by GCR. Conversation Anyway, what would we be able to finish up? I trust it is sheltered to state that: A dangerous atmospheric devation seems to have been happening for the last 30-50 years. This warming may just be a momentary variance yet could be a more extended term pattern. Proof is as yet uncertain whether man is causing the warming. No common reasons for a dangerous atmospheric devation have been affirmed. The Inconvenient Truth 5 One potential new hypothesis is that galactic grandiose radiation (GCR) balanced by sun oriented action influences low-level overcast spread and is causing the warming. An Earth-wide temperature boost may influence a few

Immigrant Voting Eligibility and Requirements

Foreigner Voting Eligibility and Requirements Naturalization commonly increments as national decisions move nearer, as more workers need to take an interest in the just procedure. This is particularly obvious if movement issues become essential to the battles, as in 2016 when Donald Trump proposed constructing a divider over the U.S. fringe with Mexico and putting sanctions on Muslim outsiders. Naturalization applications expanded by 11% in the 2015 financial year throughout the prior year, and bounced 14% driving into 2016, as indicated by U.S. migration authorities. A flood in naturalization applications among Latinos and Hispanics seems connected to Trumps positions on migration. Authorities state by the November political decision, near 1 million new residents could be qualified to cast a ballot an expansion of about 20% over ordinary levels. Increasingly Hispanic voters is likely uplifting news for Democrats who have depended on settler support in late national races. More awful for Republicans, surveys indicated that eight out of 10 Hispanic voters had a negative supposition about Trump. Who Can Vote in the United States? Basically, just U.S. residents can cast a ballot in the United States. Outsiders who are naturalized U.S. residents can cast a ballot, and they have the very same democratic benefits as characteristic conceived U.S. residents. There is no distinction. Here are the fundamental capabilities for casting a ballot qualification: You should be a U.S. citizen.Green card holders, or changeless occupants, are not permitted to cast a ballot in national races. A couple of regions - just a couple - permit green card-holders to cast a ballot in civil races. Be that as it may, something else, as a foreigner, to take an interest in state and national races, you more likely than not finished the naturalization procedure and earned U.S. citizenship.You more likely than not lived in the state where you’re meaning to decide in favor of a base timeframe. It’s normally 30 days yet varies from certain states to other people. Check with your nearby races officials.You must be at any rate 18 years of age prior to political decision day. A couple of states grant 17-year-olds to cast a ballot in primaries in the event that they will turn 18 by the general political race. Check with your neighborhood decisions officials.You must not have a lawful offense conviction that excludes you from casting a ballot. On the off chance that you have been sentenced for a genuine wrongdoing, you should get your social equality reestablished to cast a ballot, and that’s not a simple process.You must not have been pronounced â€Å"mentally incompetent† by an official courtroom. Outsiders who are not naturalized U.S. residents face genuine criminal punishments on the off chance that they attempt to cast a ballot in a political race illicitly. They chance a fine, detainment or expelling. Additionally, it is significant that your naturalization procedure is finished before you attempt to cast a ballot. You more likely than not made the vow and officially become a U.S. resident before you can lawfully cast a ballot and take an interest completely in American majority rule government. Casting a ballot Registration Rules Vary by the State The Constitution permits the states wide tact to set democratic enlistment and political race rules. This implies enlisting to cast a ballot in New Hampshire can have unexpected prerequisites in comparison to enrolling to cast a ballot in Wyoming or Florida or Missouri. What's more, the dates of nearby and state decisions likewise differ from locale to ward. For instance, the types of ID that are adequate in one state may not be in others. It’s critical to discover what the guidelines are in your condition of habitation. One approach to do this is to visit your nearby state races office. Another route is to go on the web. Almost all states have sites where regularly updated casting a ballot data is promptly open. Where To Find Information on Voting A decent spot to discover your state’s rules for casting a ballot is the Election Assistance Commission. The EAC site has a state-by-state breakdown of casting a ballot dates, enrollment techniques and political race rules. The EAC keeps up a National Mail Voter Registration Form that incorporates voter enrollment rules and guidelines for all the states and regions. It very well may be an important device for settler residents who are attempting to figure out how to take part in U.S. vote based system. It is conceivable to utilize the structure to enlist to cast a ballot or to change your democratic data. In many states, it’s conceivable to finish the National Mail Voter Registration Form and essentially print it, sign it and mail it to the location recorded under your state in the State Instructions. You can likewise utilize this structure to refresh your name or address, or to enlist with an ideological group. In any case, by and by, states have various guidelines and not all states acknowledge the National Mail Voter Registration Form. North Dakota, Wyoming, American Samoa, Guam, Puerto Rico, and the U.S. Virgin Islands don't acknowledge it. New Hampshire acknowledges it just as a solicitation for a non-attendant voter mail-in enlistment structure. For a fantastic outline of casting a ballot and races the nation over, go to the USA.gov site where the administration offers an abundance of data about the majority rule process. Where Do You Register To Vote? You might have the option to join to cast a ballot face to face at the open spots recorded beneath. In any case, once more, recall that what applies in one state may not have any significant bearing in another: The state or neighborhood voter enlistment or races office, some of the time known as the races supervisor’s office.The division of engine vehicles. Indeed, where you get a driver’s permit is regularly additionally where you can enlist to vote.Certain open help organizations. A few states utilize the social administrations system to advance voter registration.Armed administrations enlistment focuses. A military selection representative might have the option to assist you with joining to vote.State-run programs that help individuals with disabilities.Any open substance that a state has assigned as a voter enlistment focus. Do some examination to see whether there’s an administration office close to you that may have the option to help. Exploiting Absentee or Early Voting As of late, numerous states have accomplished more to make it simpler for voters to take an interest through early democratic days and non-attendant voting forms. A few voters may think that its difficult to make to the surveys on the Election Day. Maybe they’re out of the nation or hospitalized, for instance. Enrolled voters from each state can demand a non-attendant voting form that can be returned via mail. A few states necessitate that you give them a particular explanation - a reason - why you can't go to the surveys. Different states have no such necessity. Check with your nearby authorities. All states will mail a non-attendant polling form to qualified voters who demand one. The voter may then restore the finished voting form via mail or in person. In 20â states, a reason is required, whileâ 27â states and the District of Columbia license any certified voter to cast a ballot truant without giving an excuse. Some states offer a lasting non-attendant voting form list: when a voter requests to be added to the rundown, the voter will naturally get a non-attendant voting form for every future political decision. Starting at 2016, Colorado, Oregon and Washington utilized all-mail casting a ballot. Each qualified voter naturally gets a voting form via the post office. Those voting forms can be returned face to face or via mail when a voter finishes them. More than 66% of the states - 37 and furthermore the District of Columbia - offer a type of early democratic chance. You can cast your voting form days before Election Day at different areas. Check with your neighborhood political decision office to discover what early democratic open doors are accessible where you live. Make certain To Check for ID Law in Your State By 2016, an aggregate of 36â states had passed laws expecting voters to give some type of distinguishing proof at the surveys, generally a photograph ID. Roughly 33â of these voter ID laws were relied upon to be in power by the 2016 presidential political race. The others are tied up in the courts. Laws in Arkansas, Missouriâ and Pennsylvania laws have been struck down going into the 2016 presidential race. The staying 17â states utilize different techniques to check the personality of voters. Once more, it differs from state to state. Most much of the time, other recognizing data a voter gives at the surveying place, for example, a mark, is checked against data on document. All in all, states with Republican governors and lawmaking bodies have pushed for picture IDs, asserting a better quality of personality check is expected to forestall misrepresentation. Democrats have restricted personal ID laws, contending the democratic extortion is for all intents and purposes non-existent in the United States and the ID necessities are a hardship for the older and poor. President Obama’s organizations have restricted the prerequisites. An investigation by analysts at Arizona State University discovered 28 instances of voter extortion feelings since 2000. Of those, 14% included non-attendant polling form misrepresentation. â€Å"Voter pantomime, the type of extortion that voter ID laws are intended to forestall, made up just 3.6% of those cases,† as per the study’s creators. Democrats contend that if Republicans were extremely genuine about taking action against the uncommon instances of misrepresentation that have happened, Republicans would take care of non-attendant democratic where the probability of unfortunate behavior is far more prominent. In 1950, South Carolina turned into the primary state to require recognizable proof from voters at the surveys. Hawaii began requiring IDs in 1970 and Texas followed a year later. Florida joined the development in 1977, and slowly many states fell in line. In 2002, President George W. Shrub marked the Help America Vote Act into law. It required all first-time voters in quite a while to show a photograph or non-picture ID upon either enlistment or landing in the surveying place A Brief History of Immigrant Voting in

Why Social Media And Persuasive Essay Should Be Performed In The Internet?

Why Social Media And Persuasive Essay Should Be Performed In The Internet?An influential and positive difference in the life of a person is always a matter of style. The difference is produced by the style of a person and the creativity of the person in his own ways. If you want to be in the company of your friends in any sphere then your responsibility is to make a persuasive essay that can match up with the fashion of the society.If you have to get out of the cramped spaces of your house, then you have to use your creativity and try to bring out a product that will go into the arena of the popularising or to be a populariser. If you are more interested in buying and consuming and if you are more interested in using the internet as your tool then you are less likely to take steps that will help the society. But if you have the interest in making a living from some good ideas then there is no harm in giving some of the ideas you have to be represented in the medium of social media.Us ing the internet for printing of an online article can be very useful for some people. It is the best way to spread a message that is relevant and they can use it in such a way that will enhance the growth of the society. There are various ways in which the society can be helped by a persuasive essay.There are many instances when the persuasive essay has been put up on the internet for using it as a medium of social media. People who use the internet for printing of their persuasive essay have already presented their ideas and opinions that can help the society. They also have accepted the fact that this is the most efficient method of sharing their ideas and opinions. The success of the online article can be enhanced by the strong support from the social media sites.They can also spread their ideas and opinions through the different ways like in an online article. Once the essay is printed and the essay is saved by the website of the author, it can be presented by using the social media sites. There is a good possibility that the people who are interested in the points put down in the essay will understand it well and the life of the people can also be made easier. This is the best way in which the people can enjoy some good ideas and opinions.There are some things that can be done to make a persuasive essay to be successful. The first thing is that the article must be easy to read. The essay should be well written and the content should be very relevant and clear. The most important thing is that the essay must be in all sense readable and clear so that people will be able to understand and remember it.The writer should also not forget that the internet is the best place for the generation of ideas and opinions of the society. When the society gets their ideas from the internet, they can easily use it and they will not be reluctant to accept the ideas. Therefore the best way to give a persuasive essay is through the internet.

Core Vs. Sociological Theory - 918 Words

Midterm Essay: Core Figures in Sociological Theory What is the meaning of life? Ah, a question that has pondered the mind of an individual for eons and eons. In a feudal society, it was common to turn to faith and religion to answer such question. Eventually, man became hungry for evidence and truth, thus the Enlightenment was born. The Enlightenment was a period of remarkable intellectual development that occurred in Europe during the late seventeenth and early eighteenth centuries. The Enlightenment criticized the feudal ideologies of faith and tradition by fusing rationalism and empiricism. The goal or premise of the Enlightenment was the idea that humans are infinitely perfectible and the way society is structured is what keeps us†¦show more content†¦This revolution lead people to migrate from their farms to the city and from agricultural work to factory work to produce a mass production of manufactured goods. The Enlightenment was for progress and advancement which is why industrialization took place but Karl Marx, one of sociology’s core figures, was concerned with this economic and social change. Karl Marx was a German philosopher and sociologist; who was known for his work with Friedrich Engels in The German Ideology (1845-1846). In this writing, Marx teaches us his theory of materialist conception of history which shows that the world by its exact nature is built by matter. Additionally, materialism states that matter is primary and thought is secondary and derived from the material world. Marx deems that ideas or interests have no existence independent of physically reality. Unlike George Hegel, a German philosopher who became a great influence to Marx, Marx believes that experiences determine ideas. He asserts â€Å"Consciousness can never be anything else than conscious existence, and the existence of men is their actual life-process† and he also states â€Å"Life is not determined by consciousness but consciousness by life.† Therefore, everything mental say, consciousness, politics, law, morality, religion, philosophy, etc., is actually a result of our mat erial world. Marx

Taqa Assessor Award Essay - 6595 Words

1.1 Assessment is about judging if, how and what level of learning has taken place. An assessors function is to decide if a learner has developed skills, knowledge, understanding and competence in a particular field as well as if the learner is showing the attitude required for the application of the learning within that field. Assessing is not the same as evaluating. Rather than the focus being on the programme or course the learner is on (evaluation), the focus is instead on the learner and their development. Assessors need to determine a learners knowledge and performance against a set of pre-defined criteria. These criteria may be set up to assess learning for an eventual formal qualification in a particular topic or job role.†¦show more content†¦work based practice) or questioning of the learner around relevant topics or learner led activities such as written assignments, work based products (e.g. letters, reports or presentations) or reflective statements. Assessments of these can occur as they go along (formative) or at the end (summative). With all of the activities carried our by the learner (with or without the assessor) the assessor needs to make decisions on the learners competence in relation to the requirements of the qualification. The assessor should make their judgements of success or not and provide constructive feedback to the learner in a way that best suits the individual. If any further action is necessary for the completion of the qualification criteria (i.e. more training, description of knowledge or other evidence of ability) then a further plan should be agreed to achieve this. All such information discussed and agreed should be recorded appropriately at each stage. At any stage of the assessment process the progress of the learner can be reviewed and plans can be amended, updated or changed in agreement with the learner and according to need. 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A behavioural perspective on the consumers - MyAssignmenthelp.com

Question: Discuss about the A behavioural perspective on the consumers. Answer: Introduction Marketing research and survey play a significant role to examine and evaluate the environment and challenges of the market. It also helps to assist and guide the firm in promoting and enhancing the operations and practices. Here is the discussion about the company, which has been chosen in the previous assessment, i.e. Coca-Cola Company. The paper explains the growth, pestle analysis, profitability and current trends of the organization. Furthermore, the report also explains the significance of the primary and secondary market of the company. None of the firm can survive its business without a target audience. Coca-Cola is one of the biggest leaders in the beverage sector, but still, some challenges and barriers are faced by the firm. It depicts that how primary market affects decision-making process in an organization. At the end, a positioning map is formulated by considering the primary market, competition, and level of involvement of the target audience. Description about organization and industry Coca-Cola Company is an American multinational beverage corporation, marketer, and retailer of nonalcoholic beverage syrups. The firm is famous for its flagship products and services. The organization was founded in 1886 with its headquartered is located in the United States. Coca-Cola franchise is the biggest beverage industry in the world. It dominated a 48% of the global market share. The firm operates its business activities and operations in more than 200 countries. The company offers a wide range of products such as juices, tea, coffee, sports beverages, and water. Muhtar Kent is the chairmen of the organization with James Quincey as a chief executive officer and president. The main objective of the firm is to maximize and increase the long-term return to shareholders while being attentive to overall roles and responsibilities. In todays modern world, Coca-Cola Company is increasing and maximizing returns and revenue of the firm. The firm is a soft drink empire and serves custo mers across the world (Coca Cola, 2017). Growth Coca-Cola is the biggest seller of non-alcoholic beverages in the world. The company reported fall in revenue in the third quarter by 14.62% to $ 9, 078,00 million from the same quarter in 2016. On the other hand, the dividend of the organization has been increased. Approximately, 22,000 Coca-Cola beverages and soft drinks are consumed every second in the market. Apart from this, the firm uses growth and corporate level strategies to increase the demand and sale of the products and services. (Source: Adam Levine, 2017) Profitability The statistic indicates the Coca-Cola financial key figures and companys revenue from 2009 to 2016. In 2016, the firm revenue amounted to 35,12 billion U.S. dollars. The organization is a producer, manufacturer, marketer and retailer of non-alcoholic beverages and Coca-Cola is well known and famous for its soft drinks and beverages in the market (Statista, 2017). The revenue and income of the company have been shown in below diagram. (Source: Statista, 2018) Environmental analysis (Pestle analysis) PESTLE analysis is conducted for analyzing and identifying various macro environment factors in a country that influence progress and success of the firm. It comprises several macro environment factors such as political factors, economic factors, social factors, technology, legal and environmental factors (Mashhadi Ijaz-Ur-Rehman, 2012). The pestle analysis for Coca-Cola Company has been discussed below. Political factors: These factors play an integral role to achieve objectives and goals of the firm. The political factors include tax policy, trade limit, environmental laws and regulations imposed on the recruiting and appointing workers and services rendered by the government. Coca-Cola needs to monitor political factors to recognize and measure strengths and weaknesses of the competitors. Economic factors: It is significant to consider economic factors in order to gain long-term profitability and returns. Coca-Cola distributes its products different countries. These countries follow different cultures, desires, values, and customers. The key economic elements include disposable income, inflation rate, interest rate, unemployment rate, gross domestic product, retail price index and exchange rates. All these factors affect demand and supply of the firm. These factors should be considered by the organization to gain outputs and results. Social factors: Coca-Cola distributes its beverage products in several countries. Therefore, social factors affect the sustainability of the organization. The social factors include customs, values, belief, and culture. For example, in Japan, the company creates 30 alternatives flavors to appeal to Japanese consumers. On the other hand, in America, people focus on their health. The organization needs to respond to these needs, requirements, and desires by creating healthy products and services (Anders, 2011). Technology factors: Coca-Cola focuses on technology development to expand and flourish business activities and operations globally. The company has factories in Britain with the top of the name machinery to ensure quality product development and fast delivery items. The firm uses social media technology to connect with the target audience (Ashurst, 2016). Legal factors: The association maintains and retains all rights and legislation related to their business, including future and past products developed and built with a patented process. Environmental factors: Coca-Cola is influenced by water accessibility. Water is essential for soft drink development. Along with this, climate changes and weather also affect the growth and development of the firm. Various water accessibility issues are faced by the firm. As a result, Coca-Cola company will have to suffer loses. All these are the significant factors that are affecting the business growth of Coca-Cola company in the United States. Therefore, the organization needs to consider these factors to evaluate and analyze the plans, policies, and strategies of the competitors (Rothaermel, 2015). Market segmentation Market segmentation is the process of segmenting a broad customer or business market into different sub-groups or consumers on the basis of choices and characteristics of people. Coca-Cola uses different methods and techniques to divide the market into different customers. The firm divides its market between primary and secondary market (Wedel Kamakura, 2012). The target market for Coca-Cola Company has been stated below. Primary target market The primary target market is the target audience of the market that provides better opportunities to the firm for maximizing the sale of its beverage products. The company is monitoring needs, requirements, and choices of customers. Coca-Cola divides its primary market on the basis of demographic and behavioral (Powell Gard, 2015). The primary target market of the organization is 12 years older. Along with this, the people who are the between 20 to 30 years also prefer Coca-Cola beverage products. The drink is conveniently packaged to take with customers on the go anywhere. Coca-Cola drink is considered most successful drink that is popular in many countries. Furthermore, athletes also prefer soft drink of the firm because it is healthier for people. These are the target audiences, which help to increase profitability and sales in the competitive market. In addition, primary target customers are the people who buy its products to fulfill the basic needs and demands (Weinstein Cahil l, 2014). Secondary market Secondary target market plays an integral role to attract and retain more consumers in the global world. In the secondary market, consumers may have fewer needs, requirements, and demand for the beverage products of the firm. For Coca-Cola, the secondary market is adults and teenagers (De Mooij, 2013). This target segment involves student from schools, colleges who require soft drinks to become healthy and well being. In this market segment demand and requirements of Coca-Cola products and services are less in comparison to the primary target market. Now it is assumed that the company should focus on the primary and secondary target audience to increase and enhance the sale of food and beverage products. The firm is also trying to target health-conscious consumers in the global market. For this purpose, the organization is enhancing and encouraging advertisement and promotional strategies (Paliwoda Thomas, 2013). Level of involvement of primary target market in organizational decision making Market segmentation plays is an integral role to make effective and dynamic decisions. Coca-Cola divides its market on the basis of psychographic, behavioral, demographic and geographic attributes and features. Primary target market is an essential part of the company to make unique decisions. When Coca-Cola produces new food and beverage products, enormous types of marketing research and survey are conducted by the organization to attract the target audience. The level of involvement of primary target audience is too high to participate in decision-making process in the organization. After considering the primary target audience, Coca-Cola is able to make a decision regarding to produce new products. The firm focuses on the needs, desires, and choices of the target market to introduce new beverage products and services. After using targeting and segmentation strategies, the company will make decisions related its positioning of food and beverage products (Coenen, Huitema O'Toole Jr , 2012). For example, Coca-Cola is introducing new soft drinks and beverages by dividing the target market on the basis of age, gender, and caste. The organization launches its products as per the demands and needs of the primary target market. After segmenting the market, the firm focuses on the targeting to attain mission and vision of the firm (Oliver, 2014). Various types of marketing surveys and advertisement campaigns are conducted by the company to reach its target market. In the last phase, Coca Cola determine consumers perceptions and wants by using positioning strategies. The association also focuses on the positions of competitors in the global market. It also focuses on tastes and preferences of consumers to stand out against the competitors in the market. Now it can be said that primary target market highly involves in the decision-making process to make an innovative decision in the organization (Solomon, Russell-Bennett Previte, 2012). Nature of competition When an organization launches new products and services in the market, various researchers and surveys are conducted by the firm to evaluate and analyze the nature and level of competition in the competitive market. It also helps to analyze and identify the risks and opportunities of the market. There is immense and high competition exists among the soft drink and beverage companies in the market (Keller Price, 2011). Pepsico, Red Bull, Fanta, Coke, and Sprite are the primary competitors of Coca-Cola Company. PepsiCo is the biggest competitor of the company that affects the trading activities and operations of Coca-Cola. SWOT analysis and porter five model are used by the firm to identify the strengths and weaknesses of competitors (Nair Selover, 2012). The comparison and contrast between strengths and weaknesses of Coca-Cola and PepsiCo have been discussed below. Strengths Coca Cola PepsiCo Effective and dynamic brand equity is maintained by the firm. It provides a large market share to expand and explore the business activities. Coca-Cola uses attractive and fantastic marketing and promotional strategies. It provides effective distribution network and maintains customers loyalty. It is one of the significant and well-known brands in the world in the beverage and food sector. It uses effective and unique product portfolio. Employee strength of the firm is approx 300,000 people. It uses effective supply chain network to increase the demand for the products. Weaknesses Coca-Cola PepsiCo There is high competition in the market. Product diversification is poor and low. Water management is another issue in the organization and it does not provide healthy beverages. Many foods and beverage products hurt image and position of the firm. Heavy and strong competition in their soft drinks category. From this competitive analysis, it can be assumed that the firm maintains one of the largest positions in soft drinks and food industry. The comparison and contrasting of strengths and weaknesses of the firm show that both the organizations are rivalry with their own policies, plans, strategies and attributes to beat the competitors in the world. Positioning map of Coca-Cola After taking consideration to primary target audience, competition, and level of involvement of primary market, a positioning map is originated for Coca-Cola Company. By this positioning map, the firm indicates perceptions and wants of its customers in the market. The positioning map for Coca-Cola is drawn below. Conclusion On the above-mentioned analysis, it can be evaluated that Coca-Cola maintains an effective and dynamic position in food and beverage industry across the world. The trading activities and operations of the firm are continuously growing with increasing the demand for its products and services. Pestle analysis and SWOT analysis show strengths and weaknesses of the competitors in the global world. Apart from this, the firm also focuses on the target market to promote and enhance its business operations and activities. Competition also influences the growth rate of the firm adversely. Therefore, the firm set appropriate prices to attract and retain more consumers in the competitive market. In addition, a positioning map is created by the firm on the basis of competition and level of involvement of customers. References Anders, J. (2011). Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication. Ashurst, P. R. (2016).Chemistry and technology of soft drinks and fruit juices. John Wiley Sons. Coca Cola., (2017). Our company, retrieved on 5th January 2018, https://www.coca-colacompany.com/our-company Coenen, F. H. J. M., Huitema, D., O'Toole Jr, L. J. (Eds.). (2012).Participation and the quality of environmental decision making(Vol. 14). Springer Science Business Media. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Keller, S., Price, C. (2011).Beyond performance: How great organizations build ultimate competitive advantage. John Wiley Sons. Mashhadi, A. H., Ijaz-Ur-Rehman, Q. (2012). Impact of external environment on the performance of the fast food industry.International Journal of Management, Economics and Social Sciences,1(1). Nair, A., Selover, D. D. (2012). A study of competitive dynamics.Journal of Business Research,65(3), 355-361. Oliver, R. L. (2014).Satisfaction: A behavioral perspective on the consumer. Routledge. Paliwoda, S., Thomas, M. (2013).International marketing. Routledge. Powell, D., Gard, M. (2015). The governmentality of childhood obesity: Coca-Cola, public health and primary schools.Discourse: Studies in the Cultural Politics of Education,36(6), 854-867. Rothaermel, F. T. (2015).Strategic management. McGraw-Hill Education. Solomon, M., Russell-Bennett, R., Previte, J. (2012).Consumer behaviour. Pearson Higher Education AU. Statista., (2017). Coca Colas revenue and income from 2009 to 2016(in million U.S dollars), retrieved on 5th January 2018, https://www.statista.com/statistics/264423/revenue-and-financial-results-of-coca-cola/ Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Weinstein, A., Cahill, D. J. (2014).Lifestyle market segmentation. Routledge.

The Ironies In Orwells 1984 Essays - Nineteen Eighty-Four

The Ironies in Orwell's 1984 The novel 1984, by George Orwell, has many examples of irony throughout it. The two major types of irony: verbal irony and situation irony, are demonstrated again and again in this novel. In the following essay I will discuss these types of ironies and give examples of each from the book. The first type of irony is verbal irony, in which a person says or does something one way, but the true meaning is the opposite. One of the first example of this irony is discovered when the main character, Winston Smith, uses the "Memory hole" to deposit things -- one would think that this would be where things are remembered ("Memory"), but it's actually an incinerator. The next example of irony comes when you learn about the departments of Government in Oceania. The Ministry of Truth is actually the maker of lies for the history books, the Ministry of Love discourages love, and the Ministry of Peace is actually quite violent. The final example of verbal Irony can be seen in the name of the leader of Oceania, "Big Brother." The concept of a big brother is one whom is older and wiser and helps the "littler siblings" -- this not the case with 1984's Big Brother. The Big Brother in this novel completely watches over every move a person makes keeping them controlled with fear. The next type of irony is Situation irony, which is when a character or a sequence of events appears to be headed one way, but it ends up as the opposite of what was thought. One example of this is Winston's general health. From the beginning of the book, it is shown how horrible his health is and is continually getting worse and more difficult, but as Winston gets involved with Julia then he begins a metamorphosis into a more healthy person. Another major example is the betrayal of many of the people whom Winston thought were his friends, such as Mr. Charrington and even O'Brien- -who both worked for the Thought Police. This book is stuffed full of irony, the entire plot of the beginning would makes the reader expect one reaction and instead, the reader gets twisted the complete opposite direction at the end for surprise. George Orwell uses irony as sort of an exhibit, making it virtually the "how to write irony" novel for me. Throughout the book, all of the irony used became negative and depressing, I still thought this book made its point successfully and was an incredible novel.